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Statistics
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Business customer retention, onsite drinks machines |
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Brief
Description: |
Analysis of customer data including machine installations, supply purchase size and frequency, sales visits, complaints, customer losses. |
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| Objectives: |
What actions would improve customer retention. Which customers are at risk of payment default. |
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| Data: |
Internal records from variety of systems. |
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| Outcomes: |
Identified points of crisis when customers most at risk. Profiled best customers in terms of profit and risk. |
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| Benefits: |
Analysis provides means to manage customers more effectively to maintain profits, and to improve understanding of relationship with customers. |
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| Methods: |
Database combination and restructuring, investigative data analyses, discriminant analysis, regression. |
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| Similar work: |
Database analysis of independent financial advisers for financial institution, based on combined market research data and company records. |
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